Underwrite Programming
On-Air Underwriting on The Saturday Light Brigade — A Great Value and Investment
The Saturday Light Brigade is an educational public radio program for children and adults, broadcast from 6 to noon each Saturday.
The Saturday Light Brigade has long been recognized for its innovative approach in delivering high-quality content. Originating from studios in the Children’s Museum of Pittsburgh and hosted by public radio veteran Larry Berger, the program features a blend of high-quality folk and acoustic music, live performances and interactive puzzles designed to elicit on-air phone calls from people of all ages. Children listen with adults, adults listen with children, and everyone has fun together.
Coverage Area and Audience
The Saturday Light Brigade airs across a 16-county network covering Allegheny, Armstrong, Butler, Clarion, Clearfield, Forest, Indiana, Jefferson, Lawrence, Mercer, Muskingum (Ohio), Venango, Washington and portions of Beaver, Crawford and Westmoreland counties with webcasts at slbradio.org.
SLB has a loyal following that includes children, parents, and people who value arts, education and community. While SLB serves a broad community, SLB affiliate stations are aligned with colleges and universities and, as such, have deep ties to their respective communities, including those of Carnegie Mellon University, Washington & Jefferson College, Grove City College, Indiana University of Pennsylvania, Clarion University of Pennsylvania and Muskingum College.
Sample Packages — Other Options Available
Underwriting
| On-Air Reads* | Sample Pattern(s) | Link at slbradio.org | In-Studio Signage | |
|---|---|---|---|---|
| $500 | 10 | Saturation during one weekly program for special recognition of birthday, anniversary or event Use two to three weeks prior to event | Text | |
| $2,500 | 52 | 1x per weekly program | Logo | |
| $5,000 | 156 | 3x per weekly program | Logo | Included |
| $10,000 | 360 | 5x per weekly program | Logo | Included |
* Reads air across network of all stations (currently eight) at times chosen by SLB at approximately 0:07, 0:27, 0:37 and 0:57. Specific times are available upon request.
